The Google AdWords editor replaces a couple of tools that were previously available, namely the The 'Copy or Move Keywords and Ad Text' and 'Advanced Search and Editing' online tools.
The editor lets you download your ad groups to your editor, so that you can work on them offline, and then upload them back to your online account.
It can make your editing times faster (since you won't be continuously loading pages online as you move through different campaigns and ad groups).
Of course, with any tool, it takes some time getting used to the features. It helps out a lot, especially if you want to do bulk additions and updates.
Monday, September 03, 2007
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