You may have been reading the Success Guide in PayItForward4Profits and noticed a section dedicated to Google AdWords. Please note that Google AdWords and Google Adsense are not the same.
Google Adsense is a method of monetizing your website traffic. It refers to ads you place on your website from other advertisers. These ads are aimed to match the content of your website. When people visit your site and click on Adsense ads, you earn a certain amount per click.
Google AdWords is for advertisers. It allows you to place your own ads on keywords that you bid for. These ads will show up on the search pages of Google (look at the right-hand side of the page when you search for something - if there are advertisers bidding on the term you just searched for, you'll see text ads). If you choose to, you can also display your ads on the content network, which includes websites using Google Adsense.
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