On the Mar. 24 training call, Joel announced that you can get Mike Glaspie's Internet marketing course, which he sells for $200, for free. To qualify, you have to be in PIF4P and have your Response Magic account upgraded. Response Magic was chosen because an autoresponder is essential to your online marketing success. Once you've upgraded, go to your PayItForward4Profits back office and select Training -> Netmarketing Course.
What is the most important location in Internet marketing? It's the personal email inbox. If you can get recipients to regularly open and read your emails, they will be drawn to your offer. Your autoresponder allows you to keep in touch with your members and prospects via email.
Let's take a look at television advertising. Why do companies like McDonald's, Pepsi, and Coca-Cola run ad after ad? Because they're branding their product or service. More exposures = more sales.
The bigger you build your list, the more successful you will be. Your online location becomes better as you build your list because you have potentially more people who can receive your messages. If you don't put your prospects and customers on a list, you are only giving them one exposure to your business. A low percentage of people actually buy on their first exposure to a product or service.
The Internet is fast paced and visitors can easily come to your website and leave forever, unless you have some way to contact them.
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