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Friday, December 08, 2006

Ezine Advertising

Ezine advertising can be a very effective way to gain many PayItForward4Profits members in a short period of time. It is what I would call a short-term advertising strategy. You have to pay each time you want to post an ad (let's say it's a solo ad).

Need some sample solo ads you can use to promote your PayItForward4Profits site and places to send? Go to Jason Klein's blog post on ezine advertising.

Keep in mind that your response rates may vary greatly. Factors that can affect your response rate include:
  • your subject line
  • your ad copy and what you're promoting
  • how closely targeted your ad is to the profile of the ezine subscribers
  • the quality of the ezine
  • the frequency of ads sent out by the ezine
  • the time of day your solo ad is sent
  • the day of the week your solo ad is sent
  • the date your solo ad is sent

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