Here's a short piece from the Dec 9 Saturday Breakfast Training Call about Joel Broughton and the military.
The military impressed to Joel Broughton that he had to have everything perfect before the implementation. Planning and analyzing everything beforehand could have meant the difference between life and death in the military.
That idea of perfection is absolutely false with marketing, which is totally different than the military's idea. Joel Broughton used to want to have everything perfect being running an ad - the sales letter, ad copy, shipping and ordering details. His partner Paul Birdsall would say something like: let's just run the ads, see what we'll get, and don't be scared to take risks.
With marketing, you don't have to be able to predict the results to a tee. Stop worrying about the i's and t's. It's necessary to learn. However, if you're sitting around learning and not taking action, why not learn while taking massive action?
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment