Split testing is a method you can use to test the effectiveness of your PayItForward4Profits or 3StepSecret ads on Google Adwords. The idea is simple: run two ads and see which one gets the better response. To see your ad or ads, click on your Ad Group and then click on the Ad Variations tab. If you only have one ad, you'll want to create another ad with a single variation. Most likely you would want to vary your headline, as that is the most important part of your ad. The headline is where you want to spend most of your ad tweaking time. To create a new ad, look for + Create new ad: Text ad.
Let's say you've been running your two ads. Now you want to see how confident you are that one ad is actually better than the other in the long term. Check out: http://www.splittester.com
Enter the number of clicks and CTR (click thru rate) for both ads in the form. The result will what % of confidence you have that the ads will have different long term response rates.
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